Not all customers will wish to purchase items straight away. Some will search around to compare products.
If they come across something that interests them, they might want to save it.
A wishlist feature can help!
A wishlist helps customers to save items they like and come back to later. It makes browsing products easier for your businesses and encourages them to come back.
What is a Wishlist Feature?
A wishlist is a section within your online store to allow your customers to save items.
For example, if there are multiple clothes items they like, but only want to buy one. The rest can be saved to their wishlist so they can view them again.
Depending on the website, they may be required to create an account to save their favourites, or the wishlist can be used without an account.
Benefits of a Wishlist Feature
1. Customers can save their favourite items
Sometimes customers will see items they like.
With a wishlist feature they can easily save those items. They won’t have to remember the names of products or search again.
2. Customers will come back
By allowing customers to save items, they will have a reason to come back to your online store.
They may view the items to get more information, availability or new prices. Giving you an additional opportunity to engage with potential customers.
3. Makes shopping easier
Some customers like to browse products over several sessions.
With a wishlist feature, they can easily view all their selected items. This will be especially useful for businesses with lots of products.
4. Can help customers plan
Items can be saved for specific occasions or future purchases.
For example, if they are shopping for home furnishings they can save multiple items to review later.
This gives customers more flexibility.
5. Can help you understand what customers are interested in
Wishlist features can give you some useful information. This can help you understand what items are popular and what your customers are looking for. However, you should be responsible with customer data and ensure you are following any privacy requirements.
What type of online stores can benefit?
A wishlist feature can be useful for many e-commerce businesses.
Fashion stores – Customers can save clothes, shoes and accessories.
Electronics – Customers can keep a list of phones, laptops and other items.
Furniture – Customers can save items for their home.
Beauty – Customers can save skincare, makeup and personal care items.
Gifts – Customers can save gift ideas.
This can be very useful if your customers usually take their time to decide.
Tips to add a Wishlist Feature
A wishlist should be simple and easy to use. Below are some tips.
Ensure the save button is visible – Include a heart icon or clearly labelled wishlist button.
Show the items they have saved – Include product images, names, pricing and availability.
Easy to remove items – Customers should be able to remove items whenever they want.
Mobile friendly – Ensure the wishlist works well on mobile devices.
Guest wishlist – Customers can save items without creating an account.
Keep information up to date – If the item is no longer available or the price has changed then show this.
Final Thoughts
Although a wishlist may seem like a small feature it can make shopping online easier. It allows customers to save items, plan and come back to items they are interested in.
Adding a wishlist to your online store in Qatar can be a great way to improve how customers view your products and encourage them to come back.
If your online store has lots of products to offer then a wishlist feature could make shopping easier for your customers.
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