While online shopping has made it easier to source products from businesses across the globe, there can be issues with understanding the pricing.
Let’s say your online store is based in Qatar and you have someone from the UK or USA visiting. If you have all of your pricing listed in Qatar Riyals (QAR), they may have to convert the price to their currency.
Currency converters can help you by allowing your online store to display prices in different currencies, so your international customers can see what they will be paying.
What is currency conversion?
Currency conversion, is a feature added to your website which allows your customers to see your pricing in their currency.
For example, if you have a store based in Qatar, you may list pricing in QAR. However, you can also give your customers the option to look at approximate pricing in USD, GBP or EUR.
Currency conversion is usually done using a currency exchange rates tool, or e-commerce plugin. Depending on the tool used, you will be able to have automatic updating rates.
Keep in mind that the pricing shown will be an approximation. Your payment provider may have different rates/fees which could affect the amount you pay.
Why is currency conversion useful for your Qatar online store?
Easy to understand
Your international customers may not be familiar with Riyals.
By displaying your prices in their currency they will be able to easily understand how much your products are, without needing to use a converter.
Easier price comparisons
Customers often like to look at products and prices to compare.
Having prices in different currencies will allow your international customers to see how much they will be paying, this is especially helpful if your business sells to customers outside of Qatar.
More convenient
Customers may not want to work out exchange rates.
By having a currency converter, your customers can easily see how much they are paying in the currency they understand. This makes browsing your online store more convenient.
Helps cross border businesses
Some businesses in Qatar sell their products to customers in other countries.
By having your pricing in multiple currencies, your online store will be easier for your international customers to understand. This can also help convey that you’re happy to serve customers from other markets.
Product prices are transparent
Customers like to know how much they’ll be paying for your products.
By showing an approximate price in their currency, they’ll get a better idea of how much your products cost. However, you should still let your customers know what currency they’ll be paying in.
How Can I Add Currency Conversion to My Website?
You may not need to create a currency converter from scratch, many e-commerce platforms offer plugins or integrations.
Consider using;
Currency converter – Let your customers choose their currency.
Auto detect currency – Some currency converters can guess the currency based on your location.
Regular currency updates – Make sure that the tool you are using regularly updates the exchange rates.
Pay in different currency at checkout – Make sure that the tool you are using lets customers pay in different currencies.
Responsive design – Ensure that the currency converter works well on mobile devices.
If your online store is built on WordPress using WooCommerce, take a look at some currency switcher plugins. If you are using Shopify, take a look at the tools available to help you sell internationally.
Things to Consider When Using Currency Converters
While currency conversion can help make shopping easier, you should think about how you set it up.
Think about what currencies you should offer. Too many could cause your website to become over complicated.
Also, consider how regularly the exchange rates are updated. If they are not being updated regularly, the prices may not match the amount they actually pay.
Most importantly, ensure that the checkout is clear. Let your customers know if they will be paying in QAR or any other currency.
Final Thoughts
Currency conversion can be a great feature to add to your online store in Qatar.
By having your pricing in currencies your customers understand, you’re helping them understand how much your products cost, make price comparisons and feel more confident browsing your online store.
If you have customers from different countries, adding a currency conversion tool can be a great addition to your online store.
Ready to Get Started?
Orbition X builds WordPress websites, Shopify stores and landing pages from Doha. See our web development service or book a call and we will scope your project and give you an itemized quotation.