The presence of a website for many organizations is no longer optional. Having a website that is informative about the goods and services on offer will generate leads.
However, a professionally developed lead generation website makes the intention to connect with a business clear to all who visit the website. It empowers them and makes them easy to research and engage with.
Being able to drive inquires and bookings, and convincing prospective customers that they should get in touch with the sales team are intentions many businesses want their lead generation website to achieve.
Below are our expert tips on how to build a website that will generate leads for a business in Qatar.
Decide on a purpose before designing the website
Before designing the website, think about what you want it to do.
Some businesses will want to encourage site visitors to complete an enquiry form, while others may want to motivate them to make a call, send a WhatsApp message or even book an appointment. Your lead generation website should have a clear goal and a focal point which should be communicated to your website designer. This should make it clear to your intended audience what you want them to do when they are on your website. Think about all the key areas your website should have and make sure these are communicated to your web designer.
Know your audience
A lead generation website should be focused on your intended audience.
Businesses need to think about their customers and what they are looking for when they arrive on your website. Real Estate agencies, for example, need to make sure that they have the information about their services and properties that customers are looking for, while professional services need to make sure that their website explains who they are and why their services are desirable to prospective clients.
By understanding your audience, you will be able to decide on the information you need to provide to empower your visitors to make an informed decision.
First Impressions
The impression that potential customers form when they arrive on your website will influence their perception of your business. A website with unprofessional animations and an outdated page design can put visitors off instantly. A high-quality lead generation website does not need to have a cutting-edge design; it should be easy to navigate and provide a professional representation of the company.
The most important thing is that it is easy for customers to learn about your business, the products and services you offer and how they can contact you.
Easy to read services
Website visitors should not have to dig through numerous web pages in order to understand the products and services you offer.
Each service should have relevant information that lets your audience know what the service is, who it is aimed at and why they may need it.
Having clearly defined services can also help businesses to target keywords that customers may search for on Google, helping to increase the number of visitors to your website and improving your chances of ranking higher in the search engine results. Make sure that the information on your services is easy to read and customer-focused rather than being about what the business offers.
Calls to action
A call to action is a prompt on your website telling your visitors what to do next. Examples of call to actions are:
- Contact us
- Get a quotation
- Book an appointment
- Call now
- WhatsApp enquiry
- Get more information
These should be placed prominently and found throughout your website. When a potential customer has got the information they need on your website, you want to ensure that it is impossible for them to leave without contacting you. This is why having a call to action at the bottom of all your web pages is a good idea.
Contact Forms
Contact forms are one of the most common ways that website visitors will get in touch with you. However, businesses need to make sure that their contact form does not ask for too much information from potential customers. Prospective clients can be put off completing a contact form if they feel like they have to give a lot of personal information. The contact form should only ask for your name, email address, phone number and a short description of the enquiry. If additional information is required, the company can follow up with the customer. The aim should always be to make it as easy as possible for someone to contact your business.
WhatsApp and other options
Many businesses in Qatar communicate with their customers via WhatsApp and this can be integrated into your website to further improve your lead generation website. A WhatsApp button on your website can be a helpful tool to encourage customers to get in touch with you via the application. However, businesses should make sure that they are providing the same communication options that their customers prefer. Having other contact options such as phone lines can also be useful as some customers will always prefer these over WhatsApp or a contact form.
Responsive website
Many people browse the internet on their phones, so businesses should always make sure that they have a responsive website.
A responsive website is one which is mobile-friendly and easy to navigate on a smartphone.
Even if a website looks attractive on a PC, it may be difficult to use on a smartphone which will put customers off and they may leave the website and go to another website which is easier to use. The buttons on your website should be large enough to be clicked with a thumb and should not rely on a mouse. Making sure that your website is mobile optimised is especially important in Qatar where many people access the internet via mobile data.
Website speed
Speed is very important for both your potential customers and your lead generation strategy. Slow websites are frustrating to use and so people tend to go back to the search engine and try another result. There are several reasons why websites are slow including: large images, extra plugins, poor hosting and poorly-coded websites. Businesses need to make sure that their website is optimised for speed and provides a great experience for users on both desktop and mobile. This will have a positive effect on your overall lead generation rate as well as the SEO efforts that your business is making.
SEO
A lead generation website should empower your visitors to become your customers. This means making sure that your website is able to attract new customers to your business. By making sure that your website is highly visible when someone in Qatar searches for the products or services that you offer, you will be able to drive organic traffic to your website, encouraging potential customers to get in touch with you and learn more about your business.
SEO should be something that is considered when developing your lead generation website rather than something that you retrofit to an existing business website. The overall structure, page titles and URLs, content and technical side of your website can all be used to improve the SEO performance of your website.
Trust building
Sometimes potential customers are put off contacting a business because they cannot find the information that they need on the website. A lead generation website should empower these visitors to get in touch to request further information. Ways in which a business can do this are by showcasing customer reviews, testimonials, case studies, previous projects, and other trust-building elements. Not every business needs to have everything that we have listed, but including relevant trust-building elements on your website can empower your visitors and persuade them to contact you.
Landing pages
Many businesses have a number of products or services that they offer. Rather than having customers get lost on your website and not being able to find the information that they need, businesses should consider developing landing pages for products and services. Instead of sending all customers to your homepage, consider directing those that are looking for a specific product or service to a relevant landing page for that product or service. These can be used to provide more information about the product or service on offer, helping to boost conversions and lead generation. For example, a digital marketing agency could develop separate landing pages for their SEO, website design and social media management services. This way customers looking for these services can have an easier time researching and finding what they are looking for.
Navigation
Navigation on your website should be easy and logical. The services that you offer and contact information should be easy to find on your menu bar. Avoiding complex navigation systems will help to keep your customers engaged and help to keep them on your website.
Understand where your leads are coming from
Once you have launched your new lead generation website, it is important to make sure that you understand where your leads and website traffic are coming from.
Analytics and marketing tools can help with this and businesses should track where their website traffic is coming from in order to ensure that they are getting the maximum ROI from their investment. By understanding which marketing channels are driving lead generation for your website, you can begin to focus on these tactics in order to maximise the performance of your website.
Test and optimize
A lead generation website does not need to be set-and-forget. Businesses can look at their website traffic and customer feedback in order to identify areas of improvement. For example, a particular page on your website may have a lot of traffic, but very few conversions. If this is the case, your business may want to look at the content on the page, the call to action and the contact form in order to see where improvements can be made.
Small optimizations can have a major impact on the overall performance of your lead generation website.
Conclusion
A lead generation website should empower potential customers and make it easy for them to learn about your business and contact you. Businesses in Qatar should consider making their website informative and easy to navigate, ensuring that it is mobile-friendly and has a fast loading speed, incorporating calls-to-action and other contact options, and making sure that their website is SEO friendly so that it is easy for customers to find. With the right content and website design, businesses will have a great chance of attracting and converting website traffic into leads for their business.
Ready to get started?
Ready to get started? Orbition X builds WordPress websites, Shopify stores and landing pages from Doha. See our web development service or book a call and we will scope your project and give you an itemized quotation.